Acquis' Greeley Koch Featured in Business Travel Executive on Corporate Hotel Rate Strategy

Acquis Consulting Group's Director of Travel Services, Greeley Koch, was recently featured in Business Travel Executive discussing the evolving landscape of corporate hotel rate negotiations. In the article, Koch advocates for a strategic shift beyond traditional pricing models, emphasizing that "it's time for a strategic makeover when it comes to hotel rates." 

Koch highlights key industry insights, noting that while organizations typically secure static rates at $154 compared to dynamic rates at $172 and public rates at $192, rate selection is only part of the equation. With hotel program compliance averaging just 40-50 percent across the industry, he points to broader challenges around traveler engagement and the need to consider the complete digital traveler journey. 

Looking toward the future of corporate travel, Koch emphasizes relationship building over simple rate negotiations. "The future isn't just about negotiating static vs. dynamic," he explains. "It's about building a more strategic, mutually beneficial relationship between companies, hotels, and travelers." His insights reflect Acquis' approach to treating travel programs as comprehensive business tools that support both operational needs and traveler satisfaction. 

Read the full article on Business Travel Executive →