Principal and Group Practice Lead – Digital Transformation & Customer Strategy

Jacob Avinash

“When it’s obvious that the goals cannot be reached, don’t adjust the goals, instead adjust the plan”
Industry Experience

Financial Services


Consumer Products



Operational Strategy Learn more

Analytics & Reporting Learn more

Jacob’s approach to life, both in and out of the office, is always to look for opportunities to explore and improve. At work, Jacob searches for opportunities to create advantages for his clients and teams. Outside the office, he likes to travel and volunteer his time to improve the lives of those in need.
Jacob is a strategy consulting leader who specializes in developing and implementing digital and customer strategies for organizations ranging from entrepreneurial start-ups to Global 500 corporations.

At Acquis, Jacob leads the Digital Transformation & Customer Strategy practice, which seeks to serve as the catalyst that transforms our clients’ analog businesses into digital businesses of the future, with a concentrated and singular focus on the customer.

Over the past 11 years, as a strategy consultant at global firms such as Ernst & Young, Accenture Strategy, Harris Corporation and Pratt & Whitney, Jacob has developed a holistic view of the business world, and possesses an instinctive understanding of the business problems that organizations face based on their operating environments. Jacob specializes in assisting his clients through strategic transformations that modify the people, process, and technology domains to better meet the needs of the end-consumer.

Jacob has a Master’s in Business Administration from Ivey Business School, specializing in corporate strategy and entrepreneurship. He also has dual Bachelors in Aerospace Engineering (B.Eng) and Business Management Science from Ryerson University.

In his spare time, Jacob does volunteer work, primarily focused on global socioeconomic empowerment.

Impact Story

Redefining business procedures after rapid growth

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Impact Story

Launching an online product to reach more customers and improve profitability

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